A comprehensive multi-channel B2B lead generation strategy that delivered predictable pipeline growth and 40% demo conversion rates
Employee Engagement Platform
Playablo.ai is a leading AI-powered employee engagement and learning experience platform that helps enterprises boost workforce performance through gamified learning, skill analytics, and real-time engagement insights.
Their platform transforms traditional L&D programs into interactive, data-driven experiences that drive measurable improvements in employee skills, engagement, and retention.
Despite having a strong product and proven ROI for clients, Playablo.ai's sales pipeline was inconsistent and unpredictable.
Sales team struggled with unpredictable pipeline and feast-or-famine lead generation cycles
Needed to connect with HR heads, L&D managers, and C-suite executives at mid-to-large enterprises
Small internal team couldn't scale outreach while maintaining personalization and quality
Previous lead generation efforts brought unqualified leads that rarely converted to opportunities
Build a predictable top-of-funnel with steady monthly lead flow
Reach HR, L&D, and CXO-level buyers at target enterprises
Generate leads that convert to demos and opportunities
We deployed a comprehensive 3-layer outreach system combining email, LinkedIn, and calling
Segmented target lists by industry (IT, BFSI, Manufacturing, Services) and company size
Created problem-led, conversational copy focused on challenges in employee engagement and learning ROI
Used A/B tested subject lines and multi-touch email cadences to drive engagement
Built Playablo.ai's thought leadership through personalized connection requests and soft-value messages
Shared use cases and client success stories through strategic follow-ups
Leveraged social proof + case snippets to increase credibility
Our inside sales team followed up with engaged prospects from email and LinkedIn sequences
Focused on consultative conversations, not pitches — offering insights from their existing L&D challenges
Measurable impact across all key performance indicators
High-quality prospects from HR, L&D, and CXO-level decision-makers
Qualified product demonstrations with decision-makers
Industry-leading conversion rate from lead to demo meeting
Significantly above industry average for B2B cold emails
Strong acceptance rate for connection requests
Across all outreach channels combined
Established a consistent inbound + outbound pipeline with steady monthly lead flow, eliminating the feast-or-famine cycle
Strengthened Playablo.ai's brand presence across HR & L&D communities through thought leadership content
Reduced average lead acquisition cost by 35%, improving overall marketing ROI and efficiency
Helped internal sales team focus only on high-intent, pre-qualified prospects, increasing close rates
"B2B Leads has been instrumental in helping us build a consistent pipeline. Their multi-channel approach and strategic targeting delivered exactly what we needed - qualified leads that convert. The results speak for themselves!"
DheerajCEO, Playablo.ai
Focused on specific personas (HR, L&D, CXOs) at companies that fit the ideal customer profile
Every touchpoint was customized based on industry challenges and company-specific pain points
Seamlessly integrated email, LinkedIn, and calling for maximum reach and engagement
See how our proven strategies can help your business generate consistent, qualified leads
We've helped Playablo.ai and dozens of other B2B companies build predictable, scalable lead generation systems. Your success story could be next.
Multi-channel playbooks that deliver results
Focus on quality over quantity, every time
Track every metric, optimize continuously