Case Study

Increff Success Story

How we transformed Increff's B2B lead generation through strategic multi-channel outbound marketing and Account-Based Marketing (ABM)

SaaS Retail Tech
Industry
3 Months
Campaign Duration
40+ Leads
Qualified Results

Client Overview

Company: Increff

Industry: SaaS Retail Tech

Engagement: Lead Generation & Outreach Marketing

Challenge

Increff needed to scale their B2B lead generation and establish thought leadership in the competitive retail technology space through strategic outbound marketing.

Scope of Work

B2B Leads partnered with Increff to build and execute a multi-channel outbound marketing strategy targeting high-value B2B accounts. Our comprehensive approach included:

Account-Based Marketing (ABM) Strategy

  • Created a comprehensive target list of 4,000 accounts
  • Executed focused campaigns on 150 accounts per month
  • Strategic account segmentation for personalized messaging

Multi-Channel Execution

  • LinkedIn Ads - Targeted sponsored content
  • Cold Email Outreach - Personalized campaigns
  • LinkedIn Direct Messaging - Personal outreach
  • Cold Calling - Direct phone engagement

Results (Over 3 Months)

40+
Qualified Leads Generated
150
Accounts/Month Targeted
4,000
Total Account Database

Additional Achievements

  • Increased brand visibility within ideal customer profile (ICP) segments
  • Improved outreach engagement rates across all channels
  • Enhanced lead quality and conversion potential

Key Highlights

Strategic Segmentation

Implemented strategic segmentation of target accounts to ensure message relevance and maximize engagement rates across different customer profiles.

Continuous A/B Testing

Continuous A/B testing across creatives, subject lines, and call scripts to optimize performance and improve conversion rates throughout the campaign.

"B2B Leads transformed our outbound marketing approach. Their multi-channel strategy and strategic account targeting helped us achieve consistent lead generation results. The quality of leads and the systematic approach exceeded our expectations."

Head of Marketing

Increff